Title | Nut : PlayStation Portable |
Agency | TBWA\Chiat\Day Los Angeles |
Campaign | Nut : PlayStation Portable |
Advertiser | Sony Corporation of America |
Brand | Sony Playstation Portable (PSP) |
Posted | December 2005 |
Product | PlayStation Portable (PSP) |
Business Sector | Video Games/Consoles |
Tagline | PSP: It's like a nut you can play with outside. |
Story | Excellent spot, selling the portability, with maybe a double entendre. For PlayStation, substititute "nut." One squirrel throws a nut at the other's tree hole, telling him to come play. The tree squirrel is busy playing; he doesn't know about the types of nuts you can play with outside. |
Media Type | Television |
Length | |
Market | United States |
Executive Creative Director | Rob Schwartz |
Creative Director | Jerry Gentile |
Associate Creative Director | Brett Craig |
Associate Creative Director | Doug Mukai |
Copywriter | Patrick Almaguer |
Art Director | Blake Kidder |
Production Company | Hornet |
Sound Design Company | Slappo Music and Sound Design |
Editor | Peter Smith |
Editor | Anita Chao |
Director | Monkmus |
Animation | Don Abdo |
Animation | Jason Patterson |
Animation | Masako Miyazaki |
3D Character | Yuli Liao |
3D Character | Stanley Illin |
Model Making | Stanley Illin |
Editing Company | Venice Beach Editorial |