Title | Backbone |
Agency | Merkley+Partners |
Campaign | Reputation - SBC Communications |
Advertiser | SBC Communications |
Brand | SBC |
Posted | June 2002 |
Business Sector | Telecommunications Services |
Tagline | A big company. A big responsibility. |
Story | This spot celebrates SBC's size and scope. Youll see a communications tower, wires, underground cables, linemen (and women), communities sbc serves, people (with rolled up sleeves) at their work stations. Youll feel the grit and sweat of hard work. |
Media Type | Television |
Length | |
Market | United States |
Art Director | Steve Ohman |
Copywriter | Harold Karp |
Agency Producer | Rachel Novak |
Director | Bruce Dowad |
Production Company Producer | Jessica Cooper Carlson |
Production Company | Bruce Dowad Associates, Inc. |