Title | Sweetheart |
Agency | Publicis & Hal Riney |
Campaign | Dreams - Serta |
Advertiser | Serta |
Brand | Serta Mattresses |
Posted | December 1999 |
Product | Serta Perfect Sleeper |
Business Sector | Home Appliances, Furniture & Gardening |
Tagline | We Make the World's Best Mattress |
Media Type | Television |
Length | |
Market | United States |
Creative Director | William Mericle |
Copywriter | William Mericle |
Art Director | Paul Janas |
Agency Producer | Peter Norman |
Director | Bruce Dowad |
Director of Photography (DOP) | Bojan Bazelli |
Production Company | Bruce Dowad Associates, Inc. |