Martin Cowman
Creative Director at TBWA\Dublin
Dublin, Ireland
TitleSandwich
Agency
Campaign Mortgages
Advertiser Bank of Ireland
Brand Bank of Ireland
Date of First Broadcast/Publication 2016 / 9
Business Sector Banking & Financial Services, Investments, Stock Brokers
Philosophy or Bank of Ireland’s new mortgage campaign, Cawley Nea\TBWA provides a fresh approach to one of the most emotional and important decisions that people make in their lives. In a nationwide campaign led by TV, the Dublin-based creative agency has created three innovative spots for the Irish bank, that acknowledge the realities of home-buying, warts and all, with humour and encouragement. 
Media Type Television & Cinema
Length
Soundtrack Journey - ‘Don’t Stop Believin’
Post Production
Producer
Creative Director
Art Director
Copywriter
Group Account Director
Account Director
Production Company
Director
Executive Producer
Editor
Grading
VFX

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