Christer Allansson
Art Director at ANR.BBDO Göteborg
Göteborg, Sweden
TitleGet the door as you go!
Agency
Campaign Get the door as you go!
Advertiser Swedoor
Brand Swedoor
PostedDecember 1999
Product Doors
Business Sector Home Appliances, Furniture & Gardening
Story Swedoor shows its range of front doors on billboards all over Sweden. The doors are printed in full size on a giant swatch, with the sheets glued together at the top. So homeowners can pull off a printed sample, take it home hang it up in the front of their old door. Now, for the first time, this Swedoor campaign to see how good the door looks before they buy.
Media Type Billboard
Market Sweden
Creative Director
Copywriter
Art Director
Agency Producer

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