SVP, Director - Broadcast Production/Partner
at
North Castle Partners Advertising
Stamford, United States
| Title | Swimming Fool |
| Agency | North Castle Partners Advertising |
| Campaign | Swimming Fool |
| Advertiser | GoodMark Foods |
| Brand | Slim Jim Meat Snacks |
| Posted | July 2000 |
| Business Sector | Food |
| Tagline | Eat Me. |
| Philosophy | Push Slim Jim's rebelliosness to the point where he even rebels against the kid who eats him. Is nothing sacred anymore? Slim Jim's response would be an unequivocal, "NO!". |
| Problem | Maintain top-of-mind awareness of Slim Jim and increase consumption with an advertising execution that exemplifies the rebellious and irreverent personality of the brand. |
| Media Type | Television |
| Length | |
| Market | United States |
| Production Company | Mustard London |
| Copywriter | Stephen Mark |
| Art Director | Steven Garbett |
| Agency Producer | Jack Blandford |
| Director | Tim Rolt |
More Work
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- AGENCY:
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- BRAND:
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- AGENCY:
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Appendix
- BRAND:
- Slim Jim
- AGENCY:
- North Castle Partners Advertising
Baby
- BRAND:
- People's Bank
- AGENCY:
- North Castle Partners Advertising
The Bagheads
- BRAND:
- pHisoderm Acne Wash
- AGENCY:
- North Castle Partners Advertising
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- BRAND:
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- AGENCY:
- North Castle Partners Advertising
House
- BRAND:
- Pemmican
- AGENCY:
- North Castle Partners Advertising
Couch
- BRAND:
- Pemmican
- AGENCY:
- North Castle Partners Advertising