| Title | The ramp |
| Title (original language) | La Rampe |
| Agency |
Havas Works (Now BETC or 27)
|
| Campaign |
Imagination First - Citroën
|
| Advertiser |
Citroën
|
| Brand |
Citroën
|
| Posted | May 2000 |
| Product |
Xsara Picasso
|
| Product (original language) | Xsara Picasso
|
| Business Sector | Cars
|
| Tagline | Citroën Xsara Picasso, put your imagination first |
| Tagline (original language) | Citroën Xsara Picasso, mettez votre imagination en avant |
| Story | Through this model with the ambitious name, EURO RSCG works has chosen to capitalise the model's name XSARA PICASSO - to associate it with... a masterpiece. |
| Story (original language) | A travers ce modèle avec un nom ambitieux, Euro RSCG Works a choisi de capitaliser le nom du modèle XSARA PICASSO, de l'associer avec une oeuvre de maître. |
| Media Type |
Outdoor/Out of Home
|
| Market | Africa, Americas, Asia Pacific, Europe, optionlist-countries.COU916 |
| Creative Director |
Jean Jouis
|
| Copywriter |
Olivier Desmettre
|
| Art Director |
Fabrice Delacourt
|
| Photographer |
Peter Keil
|
