Title | Scratch Resistant |
Agency | FCB Paris |
Campaign | Ray-Ban |
Advertiser | Bausch & Lomb Incorporated |
Brand | Ray-Ban |
Date of First Broadcast/Publication | 1998 / 1 |
Business Sector | Eyewear |
Tagline | Definitely Ray-Ban |
Story | Two vampires with fangs and long nails stress the scratch resitant characteristic of the Ray-Ban sunglasses. |
Media Type | Magazine |
Market | United States, Europe, Australia |
Creative Director | Eric Allouche |
Copywriter | Eric Allouche |
Art Director | Sylvain Rollet |
Photographer | Les Guzman |