Brad Woolf
Creative Director at New Commercial Arts
London, United Kingdom
TitleThe Lexus Hoverboard
Agency
Campaign Amazing in Motion
Advertiser Lexus
Brand Lexus
Date of First Broadcast/Publication 2015 / 6
Business Sector Automotive
Story When technology, design and imagination come together, amazing things can be achieved.
SLIDE is the fourth project in the ‘Amazing in Motion’ series and this time, we’ve challenged ourselves more than ever, in order to create something unique.
The Lexus hoverboard represents true engineering innovation and over the coming weeks, we’ll be bringing you regular updates on the progress of this extraordinary project. Follow the conversation using #LexusHover 
Media Type Web Film
Length
Creative Director
Creative Team
Creative Team
Lexus Chief Engineer

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