Alon Segal
Supervisor at Y&R Israel
Tel Aviv, Israel
TitleiPark
Agency
Campaign Hyundai Ipark
Advertiser Hyundai Motor Group
Brand Hyundai
PostedOctober 2011
Business Sector Interactive Production
Philosophy Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It's well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers.
Media Type Mobile Advertising
Chief Creative Officer
Interactive Director
Interactive Director
Client Supervisor
Art Director
Art Director
Copywriter
Supervisor
Supervisor
Account Manager
Production Company Pitchipoy Animation

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