| Title | New Car Smell |
| Title (original language) | Olor a nuevo |
| Agency | Ogilvy Spain |
| Campaign | Smells New |
| Advertiser | Ford Motor Company |
| Brand | Ford Selection |
| Posted | April 2012 |
| Business Sector | Automotive |
| Tagline | The way our old cars smell |
| Tagline (original language) | Así huelen nuestros usados |
| Media Type | Case Study |
| Production Manager | Pedro Pozo |
| Account Director | Marina Infante |
| Account Manager | Paloma Díaz |
| Art Director | Alberto Espeja |
| Copywriter | Gonzalo Úrbez |
| Executive Creative Director | Alvar Suñol |
More Work
SEE ALLAt second glance
- BRAND:
- German Depression Aid Foundation
- AGENCY:
- Grabarz & Partner
Restaurant
- BRAND:
- German Depression Aid Foundation
- AGENCY:
- Grabarz & Partner
Metro
- BRAND:
- German Depression Aid Foundation
- AGENCY:
- Grabarz & Partner
Café
- BRAND:
- German Depression Aid Foundation
- AGENCY:
- Grabarz & Partner
Caseboard
- BRAND:
- German Depression Aid Foundation
- AGENCY:
- Grabarz & Partner
Keep Your Essence 4
- BRAND:
- Porsche
- AGENCY:
- Grabarz & Partner
Keep Your Essence 3
- BRAND:
- Porsche
- AGENCY:
- Grabarz & Partner
Keep Your Essence 2
- BRAND:
- Porsche
- AGENCY:
- Grabarz & Partner
Keep Your Essence 1
- BRAND:
- Porsche
- AGENCY:
- Grabarz & Partner