Title | Car |
Agency | 18 Feet & Rising |
Campaign | Every Car Has a Story |
Advertiser | Allianz SE |
Brand | Allianz |
Date of First Broadcast/Publication | 2015 / 3 |
Business Sector | Insurance |
Tagline | Every Car Has a Story |
Story | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. |
Philosophy | Insurance brand Allianz aims to communicate the tagline "every car has a story" in its new campaign out of London agency 18 Feet and Rising. It kicks off with this charming, "imperfect" spot about a father who finally gets through to his typically moody teen daughter as he gives her a ride home from school. Although she's pretty monosyllabic in the beginning, once he asks her about her singing lesson it's a different story. She starts hesitantly singing Culture Club's "Karma Chameleon," a little off-key, and Dad joins in (badly) as there's a delightful moment of connection. Veteran commercials director and documentary maker Errol Morris directed the ad through Moxie Pictures. |
Media Type | Television |
Length | |
Production Company | Moxie Pictures LDN |
Creative | Oli O'Neill |
Creative | Behrad Taherparvar |
Producer | Victoria Dashwood-Quick |
Strategic Business Lead | Rob Ward |
Director | Errol Morris |
Producer | Julie Ahlberg |
Editor | Jinx Godfrey |
Production Manager | Charlie Henderson |
Director of Photography (DOP) | TBC |
Post Production | Nineteentwenty |
Sound Design Company | Sam Ashwell |
Colourist | TBC |
Media Buying Agency | Mediacom |
Public Relations | Ogilvy PR London |
Social | Gravity Thinking |