Estelle Lee
Account Director at M&C Saatchi Group
London, United Kingdom
TitleOxford Street
Agency
Campaign The Last Place You Want To Go
Advertiser Dixons Group
Brand Dixons.co.uk
Date of First Broadcast/Publication 2009 / 9
Business Sector Online Retail, E-store
Problem Raise brand awareness of Dixons.co.uk as an online retailer as opposed to its former high street presence.
Media Type Outdoor/Out of Home
Creative Director
Creative Director
Account Planner
Photographer
Account Manager
Copywriter
Art Director
Account Director

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