Super-Pharm - "Trail of Perfume"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

7794

Title	Trail of Perfume
Agency	BBR Saatchi & Saatchi
Campaign	Super-Pharm Presents: The Trail of Perfume
Advertiser	Super-Pharm
Brand	Super-Pharm
Date of First Broadcast/Publication	2013 / 2
Business Sector	Health & Pharmaceutical Products
Story	Using dance as metaphor, they're highlighting some of the other sundries, too. The first out of six spots created by Saatchi & Saatchi, Tel Aviv being perfume.This spot illustrates the trail a perfume spritz takes from the first moment the wafting scent leaves the skin to the last moment when the intended target notices the alluring smell and then like a moth to flame, gets sucked in.The ads feature the international dance company Inbal Pinto & Avshalom Pollak
Philosophy	dance as metaphor to Products
Problem	SuperPharm, Israel's largest drug store chain, wants people to know they sell more than meds.
Media Type	Television & Cinema
Length	47 seconds
Executive Creative Director	Nadav Pressman
Creative Director	Sharon Refael
Art Director	Michal Gonen
Copywriter	Orit Bar-Niv
Head of Production	Dorit Gvili
Production Manager	Gali Strarkman
Account Director	Shani Shaul
Account Executive	Yael Sulzbacher
Account Manager	Lia Glikman
Account Manager	Yarden Enosh
Account Planner	Nir Abraham
Strategic Planner	Doron Bar-Gil
Director	Ram Baruch
Production Company	Shoshi & Udi
dance group	Avshalom Polak & Inbal Pinto
Music	Shmulik Noyfeld and Avi Balelli