Ger Roe
Creative Director at Publicis Italy
Dublin, Ireland
TitleVHI Blue September
Agency
Campaign VHI Blue September
Advertiser VHI Healthcare
Brand VHI Healthcare
Date of First Broadcast/Publication 2014 / 9
Business Sector Disease Awareness, Support Groups & Associations
Story Blue September, the men's cancer charity, kicks off its second year advertising in Ireland with a fully integrated and interactive awareness and donation-driving campaign. Centred around a bespoke 'Keepy Uppy' online game, the ads urge the public to 'keep up the fight against menâs cancer' by playing the game, making a donation and challenging friends to do the same through social media. The game itself is at blueseptember.ie and the campaign from Publicis, Dublin is in association with Vhi Healthcare. 
Media Type Web Film
Length
Director
Creative Director
Art Director
Copywriter
Producer
Producer
Group Account Director
Agency Producer
Post Production
Account Manager
Creative technologist
Account Executive

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