| Title | Make a Wish Website |
| Agency | Y&R Israel |
| Campaign | Make a Wish - Sabon |
| Advertiser | Sabon |
| Brand | SABON |
| Date of First Broadcast/Publication | 2010 / 6 |
| Business Sector | Perfumes |
| Story | We created a minisite in which people from all over the world could virtually throw a coin into the wishing wells and make a wish. Every day a gift basket was randomly awarded to one lucky wisher. The grand prize was a trip to the famous Trevi Fountain in Rome where the lucky winner would get the chance to throw a real coin into its waters. |
| Media Type | Web Site |
| More Information | www.yri.co.il/sabon/ |
| Chief Creative Officer | Gideon Amichay |
| Interactive Director | Guy Poreh |
| Creative Director | Guy Margalit |
| Copywriter | Liron Ben-Yaakov |
| Project Manager | Liron Kohansky |
| Studio Manager | Lena Feldman |
| Account Director | Tal Fishbain |
| Account Supervisor | Hadar Choresh Zur |
| Account Manager | Sivan Talmor |
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