Maria Galleriu

Maria Galleriu

Strategy Director at 72andSunny

Los Angeles, United States

My Latest Work



Strategy Director

Los Angeles, United States
April 2015 - Present (2 years)

Lead Strategist

Los Angeles, United States
November 2014 - April 2015 (5 months)

Start-up strategist

BETC Start up Lab
September 2011 - November 2014 (3 years 2 months)
• Strategic counseling for startups, in order to accelerate the birth of a strong and valuable brand.
• UX and service design, in order to build strong relationships between the startups and their users.
• Strategic counseling for startups, in order to accelerate the birth of a strong and valuable brand.
• Current partners:, Restopolitan, OneFeat, KissKissBanBank, Open Classrooms, LaRucheQuiditOui, la French Tech.

Senior Strategic Planner

BETC Paris
Pantin, France
January 2009 - November 2014 (5 years 10 months)
• Strategic thinking, creative briefs writing, and creative follow-up for various accounts: Peugeot International, Louis Vuitton, Canal +, Ubisoft, Kraft International (Côte d’Or), Ricard, MCM, June, Séphora, Club Med, Martini, Soyjoy.
• Strategic recommendations for pitches: Louis Vuitton, Diesel, Gant, Carlsberg, Wonderful Pistachios
• Social, cultural, technological and advertising trends observation and analysis. Ex: Youth Pop-Culture, Women and femininity today, User Experience, Advertising in a new World, “Web is dead” – the app world.
• Agency transversal projects: development of a data-visualization software (“lost in the data”), re-writing of the agency brief format, promotion of TED conferences.
• BETC start-up Lab: strategic counseling and brand storytelling for start-ups (, Restopolitan, OneFeat, KissKissBankBank)

Strategic Planner

TED Active
2014 (1 year)

strategic planner

TED Active
2014 (1 year)

Communication manager

Michel & Augustin
January 2008 - July 2008 (6 months)
I was responsible for the brand's communication and PR, and during my time there I mainly created and organized various buzz marketing events for the brand and managed customer relationship

Junior consultant

AMR International
July 2006 - December 2006 (5 months)
As a junior consultant, I participated in consultancy missions, in various fields (eg: education, trade fairs), from market analysis to final recommendations and client presentation, and led qualitative studies on various markets (consumers + experts interviews)


Master of Business Administration (MBA)

Essec Business School Paris / ESSEC MBA
2004 - 2009 (5 years)

Student Exchange - MBA, Business , MBA

Universidad Nacional de Córdoba
2008 (1 year)

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