Helmut Meyer
Creative Director at Ogilvy & Mather Berlin
Frankfurt am Main, Germany
TitleBathroom
Agency
Campaign Welcome Back Boy
Advertiser Mattel, Inc.
Brand Matchbox
PostedMarch 2013
Business Sector Toys & Games
Philosophy A flashback to childhood: Real cars were parked in front of billboards on parking lots as part of the Matchbox campaign. The billboard visuals were oversize room details and transformed the parked cars into Matchbox cars.
The solution:
This simple idea created a child's perspective of the world. And reminded family dad car drivers of their own childhood. 
Problem Remind fathers about the matchbox brand 
Media Type Poster
Creative Director
Copywriter
Copywriter
Account Manager
Advertising Manager
Art Buyer Caroline Walczok
Art Director
Art Director

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