Irene Meszensew
Art Director at Ogilvy Germany
Frankfurt am Main, Germany
TitleAchterbahn
Agency
Campaign Happy Brain Cells - Nintendo
Advertiser Nintendo
Brand Nintendo DS
PostedNovember 2009
Product Brain Training Games
Business Sector Video Games/Consoles
Story What exactly happens in our brain when we play Nintendo DS "brain training" games? Our brain cells cheer, dance and party. Why? Because the "brain training" games use a playful learning approach: that’s why they are so much fun!
Media Type Outdoor/Out of Home
Creative Director
Creative Director
Art Director
Art Director
Art Director
Art Director
Copywriter

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