Title | Safer Travel at Night |
Agency | M&C Saatchi Group |
Campaign | Safer Travel at Night |
Advertiser | Transport for London |
Brand | Transport for London |
Date of First Broadcast/Publication | 2009 / 12 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Shot from the woman's point of view and makes the viewer feel the experience of being trapped inside a minicab and then the experience of a serious sexual assault. At no time during the commercial do you see the victim or the attacker. |
Philosophy | The STaN campaign focuses on reducing the number of sexual assaults committed by illegal cab drivers. |
Problem | Transport for London is working with London's Police and the Licensed Taxi Hire trade to help operate a safe and secure transport system in London. Part of this approach tackles minicabs acting illegally in London |
Media Type | Television |
Market | United Kingdom |
Audio Post Production | Wave Studios |
Advertising Manager | Miranda Leedham |
Creative Director | Graham Fink |
Art Director | Paloma Reed |
Copywriter | Paloma Reed |
Art Director | Nick O'Brien |
Copywriter | Nick O'Brien |
Account Planner | Cressida O'Shea |
Production Company | Frivolous |
Producer | Deirdre Allen |
Editor | Pete Goddard |
Editing Company | Rushes |
Post Production | Rushes |
Account Manager | Louise Gross |