Sky (Games of Thrones) - "Bring Down the King"

DDB Group Aotearoa

DDB Group Aotearoa Auckland, New Zealand

Awards

10190

Brand: Sky (Games of Thrones)
Country: New Zealand

Advertiser: Sky

Title	Bring Down the King
Agency	DDB Group Aotearoa
Campaign	Bring Down the King
Advertiser	Sky
Brand	Sky (Games of Thrones)
Date of First Broadcast/Publication	2014 / 4
Business Sector	TV/Radio Programs & Stations
Story	In anticipation of the launch of the fourth season of the cult TV series Game of Thrones, DDB New Zealand and SoHo, SKY New Zealand’s premium entertainment channel, are giving audiences across the globe a unique opportunity to bring down one of the most hated fictional characters of all time, King Joffrey.Through an experiential and social media event, Game of Thrones fans are challenged to use their collective voices through the power of social media to topple the king, using the hashtag #bringdowntheking.DDB has coordinated the production of a giant seven meter statue of King Joffrey, with the help of production company, Finch, which has been erected in Aotea Square, one of Auckland’s largest public squares. The statue has a rope positioned around the King’s neck, attached to a winch, and fans are encouraged to pull the statue down by using the hashtag on Twitter. With every tweet, the statue will be one cog closer to toppling.
Media Type	Events
More Information	bringdowntheking.com
Advertising Manager	Mike Watson
Advertising Manager	Amber Cooke
Executive Creative Director	Shane Bradnick
Creative Director	Chris Schofield
Art Director	Adam Thompson
Copywriter	Rory Mckechnie
Account Director	James Blair
Account Manager	Georgia Newton
Agency Producer	Tania Jeram
Executive Producer	Judy Thompson