Constance Capdenat
Constance Capdenat
Advertising Manager at Orange
Paris, France
TitleAirball
Title (original language)Airball (anglais)
Agency
Campaign Airball - Orange
Advertiser Orange
Brand Orange
Product Africa Cup of Nations Angola 2010
Product (original language) CAN 2010
Tagline Together we can do more
Philosophy

Orange is launching a huge pan-African communication campaign to coincide with the 2010 Africa Cup of Nations, highlighting new exclusive offers and a development programme in education and football participation
The campaign will be deployed in 13 countries where the group is present. As an illustration of the brand's commitment, "Together We Can Do More", and based on the universal reach of football, it aimes to unite an entire continent in terms of values and language.

Philosophy (original language) <p>A cette occasion, une campagne pan-africaine centrée sur les valeurs positives du football, est déployée dans les 13 pays où le groupe est présent. Illustrant la promesse de la marque "Together We Can Do More" et s'appuyant sur l'universalité du football, elle propose de fédérer en termes de valeurs et de langage tout un continent.</p>
Problem <p>Orange is the main sponsor and broadcaster (on mobiles and on Orange TV) of major competitions organised by the Confederation of African Football until 2016.</p>
Problem (original language) <p>Orange est depuis juillet 2009 le partenaire officiel du football africain et le diffuseur "nouveaux médias" des compétitions organisées sur le continent via des offres mobiles dans 55 pays africains.<br /> Orange associe ainsi son nom aux compétitions principales de la Confédération Africaine de Football (CAF), et en particulier, à l'épreuve phare de la CAF qui s'intitule désormais la Coupe d'Afrique des Nations Orange</p>
Media Type Television
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Executive Creative Director
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