| Title | Standard New Formula |
| Title (original language) | Nouvelle Formule Standard |
| Agency | la chose |
| Campaign | Standard Magazine |
| Advertiser | Standard |
| Brand | Standard |
| Posted | January 2010 |
| Product | Magazine |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | Standard. or not* |
| Tagline (original language) | Standard. ou pas* |
| Story | We see a group of art lovers, as ridiculous as they are hypocritical, praising the work of a supposed artist who is unbearably arrogant. The shower of praise is purposely beeped out in order to place the emphasis on the objective and sincere comments of the young lady who represents the magazine that breaks with traditional codes |
| Problem | Standard is a quarterly created in 2003. Each issue decodes a society trend from the point of view of a larger theme. |
| Media Type | Television |
| Market | France |
| Sound | Kouz Production |
| Post Production | Nightshift |
| Advertising Manager | Magali Aubert |
| Advertising Manager | David Herman |
| Account Manager | Ivan Pejcic |
| Creative Director | Barka Zerouali |
| Copywriter | Romain Repellin |
| Art Director | Romain Repellin |
| Art Director | Régis Boulanger |
| Copywriter | Régis Boulanger |
| Copywriter | Guillaume Rebbot |
| Producer | Nicolas Buisset |
| Director | Antoinette Beatson |