| Title | Graffiti |
| Title (original language) | Graffiti (anglais) |
| Agency |
TBWA\PARIS
|
| Campaign |
Protect Yourself - AIDES
|
| Advertiser |
Aides
|
| Brand |
AIDES
|
| Date of First Broadcast/Publication |
2010 / 1
|
| Business Sector | Disease Awareness, Support Groups & Associations
|
| Tagline | Protect Yourself |
| Tagline (original language) | Protégez-vous |
| Story | A willy, sketched on a bathroom door, falls in love with a hoohoo
poor thing
she doesn't seem to be that into « him »
even worse, surrounded with hoohoos, the closer the Willy gets, the faster the hoohoos run away
Between Scylla and Charybdis, from pipes to loos, the Willy wanders around, lost in la mancha
but an actual girl puts an end to its misery
She draws on top of it a condom
instantly, all the hoohoos around gather around « him » creating a debauchery of sex graffiti
No alarm, no drama. This TVC celebrates happy sex
as long as it is safe. It's also a way to quickly recall to guys that condoms can be seen as an appealing asset ! |
| Philosophy | "As a pro bono project, every one involved did it for free, the media plan is up to good will. The copy has been aired on the internet the day the work was completed. It has already hit 4 million views on youtube. We are currently negotiating with channels. 2 of them already accepted to air the copy... we hope more are to come. A facebook fan page has been created so that we could drag the fans to Aides' website for further information on the association. it was a good opportunity to offer fans more content, artworks ... Give some indication of the size of your media budget. Everything is done for free. Define the target audience. general public. Everyone has to feel concerned about safe sex. |
| Problem | Aides is the leading association fighting against aïds in France. They lead the way in all the battles that matter : discrimination, tolerance, openmindedness towards the ailing and as basic as necessary, prevention. Back in 1987, advertising on condoms was forbidden in France. Aides fought and succeeded in allowing those prevention campaigns. Regarding this specific prévention issue, they take préventive actions on the field. Yet, massive communication is essential. You have to recall as often as possible that safe sex is the only option. The client and the agency agreed on the fact that we shouldnt air an alarming or dramatic campaign. We were expected to deliver a big idea on the fact that sex is happy
as long as it is safe. |
| Media Type |
Web Film
|
| Market | France |
| Creative Director |
Eric Holden
|
| Creative Director |
Rémi Noël
|
| Art Director |
Ingrid Varetz
|
| Copywriter |
Ingrid Varetz
|
| Director |
Yoann Lemoine
|
| Agency Producer |
Maxime Boiron
|
| Agency Producer |
Virginie Chalard
|
| Account Manager |
Anne Vincent
|
| Account Manager |
Véronique Fourniotakis
|
| Account Manager |
Anne-Laure Brunner
|
| Illustrator |
Barthélémy Maunoury
|
| Advertising Manager |
Olivier Dénoue
|
| Advertising Manager |
Floriane Cutler
|
| Advertising Manager |
Francesca Belli
|
| Production Company |
Wanda Paris
|