Lance Acord

Lance Acord

Director at Park Pictures

London, United Kingdom
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My Latest Work

Summary

After graduating from the San Francisco Art Institute, Lance began his career assisting the photographer Bruce Weber. Lance quickly became one of the industry’s most sought after cinematographers.

Lance’s feature DP credits include Sofia Coppola’s Lost in Translation (BAFTA nomination for Best Cinematography) and Marie Antoinette, Vincent Gallo’s Buffalo 66, Spike Jonze’s Being John Malkovich and Where the Wild Things Are, and, most recently, John Slattery’s God’s Pocket.

He seamlessly transitioned into directing, working with clients such as Nike, Bank of America, and the NBA. Lance has won Gold Cannes Lions for his work with Nike, Adidas, and VW. He was nominated as Best Commercial Director by the DGA in 2003, 2011 and 2012. His 2011 Super Bowl spot for Volkswagen, “The Force”, became the undisputed highlight of the Super Bowl broadcast and went viral, with over 36 million views on YouTube to date. “The Force” was also named the best ad of 2011 by AdWeek, Creativity, and YouTube, and ranks on multiple lists of the greatest Super Bowl ads of all time. His Nike “Jogger” spot was nominated for a 2013 Emmy for Outstanding Commercial and named the best spot of 2012 by Creativity.

Lance’s P&G “Pick Them Back Up”, which aired during the 2014 Sochi Winter Olympics, won a Gold Lion for Direction at the 2014 Cannes Lions International Festival of Creativity and his Apple “Misunderstood” won the 2014 Emmy for Outstanding Commercial. More recently, Lance directed Apple’s follow up holiday spot, “The Song” and GE “The Boy Who Beeps”, which won Bronze for Direction at the 2015 Cannes Lions.

People I worked with

Jackie Kelman-Bisbee
Executive Producer
Park Pictures
Mary Ann Marino
Producer
MASS MARKET
Laurence Gega
Associate Creative Director
mcgarrybowen
Dean Maryon
Art Director
Passion Pictures
Dinah Rodriguez
Head of Production
Park Pictures

Positions

Director

Park Pictures
London, United Kingdom
After graduating from the San Francisco Art Institute, Lance began his career assisting the photographer Bruce Weber. Lance quickly became one of the industry’s most sought after cinematographers.
Lance’s feature DP credits include Sofia Coppola’s Lost in Translation (BAFTA nomination for Best Cinematography) and Marie Antoinette, Vincent Gallo’s Buffalo 66, Spike Jonze’s Being John Malkovich and Where the Wild Things Are, and, most recently, John Slattery’s God’s Pocket.
He seamlessly transitioned into directing, working with clients such as Nike, Bank of America, and the NBA. Lance has won Gold Cannes Lions for his work with Nike, Adidas, and VW. He was nominated as Best Commercial Director by the DGA in 2003, 2011 and 2012. His 2011 Super Bowl spot for Volkswagen, “The Force”, became the undisputed highlight of the Super Bowl broadcast and went viral, with over 36 million views on YouTube to date. “The Force” was also named the best ad of 2011 by AdWeek, Creativity, and YouTube, and ranks on multiple lists of the greatest Super Bowl ads of all time. His Nike “Jogger” spot was nominated for a 2013 Emmy for Outstanding Commercial and named the best spot of 2012 by Creativity. Recently, Lance has directed campaigns for Turbo Tax, Firestone, Subaru, P&G “Pick Them Back Up”, which aired during the 2014 Sochi Winter Olympics and won a Gold Lion for Direction at the 2014 Cannes Lions International Festival of Creativity, and the Apple spots “Powerful” and “Misunderstood”, which was recently nominated for a 2014 Emmy for Outstanding Commercial. 

Director

La Casa Post Sound
Buenos Aires, Argentina

Director

A52 Visual Effects
Santa Monica, United States

Director

Joint Editorial House
New York, United States

Director of Photography

Oil Factory Inc.
Los Angeles , United States

Director of Photography

Bob Industries
New York, United States
Bob Industries

Director of Photography

Epoch Films
New York, United States

Director

Carbon VFX
Los Angeles, United States

Director

Pixel Farm
Minneapolis, United States

Director

Park Pictures
New York, United States
Park Pictures

Director

Havas New York
New York, United States

Director

Springer & Jacoby Germany
Hamburg, Germany
Springer & Jacoby Germany

Director of Photography

Carmichael Lynch
Minneapolis, United States

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