| Title | The LEGO Stereoscope |
| Agency | Serviceplan Group |
| Campaign | The LEGO Stereoscope |
| Advertiser | LEGO |
| Brand | Lego |
| Posted | December 2011 |
| Business Sector | Toys & Games |
| Tagline | Building Fantasy – LEGO |
| Story | What kind of effect can be produced by 378 428 LEGO bricks, assembled seemingly at random on a 12 square meter area?The answer is simple: They put an image into our heads, that was invisible at first glance.How does it work? With LEGO Stereoscope.With your gaze focused on the surface, the perspective begins to shift; the bricks blurring and then taking shape in a different billboard image, now only seen in the eyes of the observer: the 3-D image of a LEGO dinosaur. |
| Media Type | Ambient |
| Art Director | Matthias Noesel |
| Chief Creative Officer | Alexander Schill |
| Creative Director | Christoph Everke |
| Creative Director | Cosimo Moeller |
| Creative Director | Alexander Nagel |
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