Lisa Wides
Bryanston, South Africa
TitleSelinah
Agency
Campaign Selinah - Topsy Foundation
Advertiser Topsy Foundation
Brand Topsy Foundation
Tagline Help us provide us the treatment that can give someone a second chance
Philosophy The aim for Ogilvy Johannesburg was to capture something that really happened, unenhanced by any cinematic or post production manipulation. We found a real aids sufferer who was on deaths door and recorded her recovery day by day once she started the medication from Topsy. To achieve that we rigged the camera in the ceiling and filmed Selinah every day for 1 hour, editing her 90 day recovery into a 95 second spot.Selinah is alive and well today, unrecognisable from the woman we first met.
Media Type Television
Production Company
Director
Creative Director
Creative Director
Copywriter
Art Director
Director of Photography
Agency Producer
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Producer
Sound
Sound
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