Aurore Domont
Aurore Domont
Advertising Manager at Lagardère Active
Paris, France
TitleReveal
Title (original language)Révélation
Agency
Campaign BE for the Now generation - Lagardère Active
Advertiser Lagardère Active
Brand BE
Tagline Be. For the Now Generation
Story (original language) Paris Hilton incarne l'archétype de celle qui a toujours tout, tout de suite, avant tout le monde?!
Problem (original language) Le projet Be a été conçu pour répondre aux nouveaux comportements des femmes. Il intègre un magazine hebdomadaire, un site, une application IPhone, des programmes TV & vidéo, une web radio et un partenariat avec Virgin Radio ainsi qu'une offre e-commerce. En outre, la marque Be est incarnée par sa communauté, les Bees.
Media Type Television
Soundtrack Who's hot who's
Actor / Celebrity
Production Company
Director
Art Director
Copywriter
Creative Director
Account Manager
Strategic Planner
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager

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