Tomer Gidron
Copywriter at BBR Saatchi & Saatchi
Ramat Gan, Israel
TitleBallerina
Agency
Campaign Don't Chew Them Together
Advertiser Strauss Group Inc.
Brand Bazooka
PostedNovember 2013
Business Sector Chewing-Gum
Story "Don’t Chew Them Together" – Bazooka Launches Cubes & Balls Shaped Gum
Bazooka Gum launched a new campaign introducing two new gum shapes - Bazooka Cubes & Bazooka Balls - with a series of five nonsensical spots. Each spot shows what can happen if you chew the two shapes together. Viewers are also encouraged to join an Instagram competition in which they are invited to shoot and upload their own "Don’t chew them together" videos to Instagram with the tag #Bazooka. 
Media Type Web Film
Length
Market Israel
Chief Creative Officer
Head of Digital
Creative Director
Digital Project Manager
Interactive Development
Digital Creative Director
Copywriter
Copywriter
Art Director

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