| Title | Matterhorn |
| Agency | Wieden + Kennedy |
| Campaign | Fresh Collection - Old Spice |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Posted | March 2010 |
| Product | Fresh Collection |
| Business Sector | Deodorants |
| Tagline | Where Freshness Smells From |
| Story | Old Spice is introducing their fresh collection of antiperspirants inspired by the freshest places on earth (Matterhorn, Fiji, Cypress, Denali). |
| Media Type | |
| Market | United States |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Eric Baldwin |
| Copywriter | Jason Kreher |
| Account Director | Jordan Muse |
| Photographer | Justin Fantl |
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