| Title | Flexing |
| Agency | Wieden + Kennedy |
| Campaign | NFL 2010 - Old Spice |
| Advertiser | Procter & Gamble |
| Brand | Old Spice |
| Date of First Broadcast/Publication | 2010 / 9 |
| Product | Swagger |
| Business Sector | Bath, Shower Gels |
| Tagline | Greatest Smell In The NFL |
| Story | Anything is possible when you use Old Spice. |
| Media Type | |
| Market | United States |
| Executive Creative Director | Mark Fitzloff |
| Executive Creative Director | Susan Hoffman |
| Creative Director | Eric Baldwin |
| Creative Director | Jason Bagley |
| Art Director | Jimm Lasser |
| Copywriter | Andrew Dickson |
| Copywriter | David Neevel |
| Account Director | Jordan Muse |
| Art Buyer | Heather Harvey |
| Photographer | Aaron Ruell |
More Work
SEE ALLDashPass Pup
- BRAND:
- DoorDash
- AGENCY:
- The Martin Agency
The Man Your Man Could Smell Like
- BRAND:
- Old Spice
- AGENCY:
- Wieden + Kennedy
We The People
- BRAND:
- Nike and Jordan Brand
- AGENCY:
- Wieden + Kennedy
Short A Guy
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Lightbulb
- BRAND:
- Foot Locker
- AGENCY:
- Wieden + Kennedy
Piano
- BRAND:
- Foot Locker
- AGENCY:
- Wieden + Kennedy
Summer is Serious
- BRAND:
- Nike
- AGENCY:
- Wieden + Kennedy
Scent Vacation
- BRAND:
- Old Spice
- AGENCY:
- Wieden + Kennedy
Matterhorn
- BRAND:
- Old Spice
- AGENCY:
- Wieden + Kennedy