| Title | BMW M4 & BMW 4 Series |
| Agency | Ireland | Davenport |
| Campaign | BMW M4 & BMW 4 Series |
| Advertiser | BMW |
| Brand | BMW |
| Date of First Broadcast/Publication | 2015 / 3 |
| Business Sector | Cars |
| Tagline | One with the machine. The New BMW M4 Coupe |
| Story | The BMW ads are designed to portray performance (the M4 campaign) and aesthetics (4 Series) in a conceptual way using print.Print advertising for cars is often a very boring front 3/4 shot of the car. The campaign ran across a number of targeted national print magazines in South Africa.“It is rare that a print ad is something people can interact with. Usually that is left up to digital channels. We wanted to change that,” says John Davenport. |
| Media Type | Magazine |
| Executive Creative Director | Philip ireland |
| Executive Creative Director | John Davenport |
| Art Director | Gavin Wood |
| Art Director | Natalie Urban |
| Copywriter | Julia Rutherford |
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