Frolic - "Hotel"

CLM BBDO

CLM BBDO Boulogne Billancourt, France

6631

Title	Hotel
Title (original language)	Hôtel
Agency	CLM BBDO
Campaign	Luxury - Mars Petfood
Advertiser	Mars, Inc.
Brand	Frolic
Date of First Broadcast/Publication	2010 / 3
Business Sector	Pet Food, Pet Care Products & Services
Tagline	She's only with him for his biscuits
Story	The campaign features ill-matched dog couples. The males are fat, ugly and fairly saggy; the females are pampered, proud and precious. Why are they in a couple with those dogs? For their croquettes, of course...
Philosophy	The agency thought up an offbeat approach that breaks away from Petfood market codes.
Problem	Historically, Frolic has built its advertising saga around the creative avenue of irresistibility: dogs cant resist the temptation of eating Frolic croquettes! For the new campaign, CLMs aim was to win market share by making the target younger.
Media Type	Print
Account Director	Delphine Carpier
Advertising Manager	Maud Roussel
Art Buyer	Sylvie Etchemaité
Print Producer	Sylvie Etchemaité
Art Director	Lucie Valloton
Photographer	Clive Stewart
Post Production	Clive Stewart
Post Production	Picto
Account Manager	Julien Lemoine
Account Manager	Judith Romero
Account Manager	Thomas Laurent
Executive Creative Director	Gilles Fichteberg
Executive Creative Director	Jean-Francois Sacco