| Title | 60 seconds 1 |
| Agency | HeimatTBWA\ |
| Campaign | 60 seconds |
| Advertiser | Henkel KG |
| Brand | Loctite |
| Posted | November 2016 |
| Business Sector | Paints, Wood Protectors, Paint Brushes, Adhesives |
| Story | Our print campaign illustrates a few ways to win at this minute – though the core message of „when you have a minute“ showing people dropping everything at hand to make repairs when the time pops up. In everyday situations such as the boxer taking the time to glue a vase between rounds or the driver glueing his surfboard while stuck in traffic. But also in more one off moments: the daredevil using the minute he has left before firing off and a cowboy repairing his boot at a minute to high-noon. |
| Media Type | |
| Chief Creative Officer | Guido Heffels |
| Creative Director | ricardo distefano |
| Creative Director | Stephen Quell |
| Copywriter | Axel Didon |
| Copywriter | Adrian Staehelin |
| Art Director | Anthony Montagne |
| Art Director | Benedikt Wisbauer |
| Art Buyer | Franziska Moeck |
| Illustrator | Bob Dob |
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