| Title | Sao Paulo |
| Title (original language) | São Paulo |
| Agency | Havas Paris |
| Campaign | Lent |
| Advertiser | CCFD-Terre Solidaire |
| Brand | CCFD-Terre Solidaire |
| Date of First Broadcast/Publication | 2010 / 2 |
| Business Sector | Charities, Foundations, Volunteers |
| Tagline | Poorer countries deserve more than our outdated stereotypes |
| Tagline (original language) | Le Sud mérite mieux que nos clichés |
| Media Type | Outdoor/Out of Home |
| Market | France |
| Illustrator | Martin Hargraves |
| Creative Director | Olivier Mouliérac |
| Creative Director | Jérôme Galinha |
| Art Director | Catherine Labro |
| Copywriter | Capucine Lewalle |
| Account Manager | Agathe Bousquet |
| Account Manager | Benoit Lozé |
| Account Manager | Brune Buonomano |
| Print Production Manager | Corinne Dutoit-Costa |
| Advertising Manager | Pierre Laurent |
| Advertising Manager | Yann- Patrick Bazire |
| Art Buyer | Virginie Bergougnoux |
| Account Manager | Camille Cros |
| Account Manager | Lucie Munsch |
| Copywriter | Pascal Charvet |
| Art Director | Christophe Faureau |
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