Title | Live Interactive Billboard Against Agression |
Agency | N=5 |
Campaign | Agression against public service employees - Ministry of Justice |
Advertiser | Ministry of Justice - Netherlands |
Brand | Ministry of Justice |
Posted | April 2010 |
Business Sector | Institutional/Public Interest/Non-Profit Org. |
Story | Public Service employees in the Netherlands face aggressions and violences on the streets more often. Onlookers unfortunately do not intervene often enough when they encounter a situation like this. We use a live interactive billboard in Amsterdam and Rotterdam to place people in a similar situation which confronts them with their inactivity. |
Media Type | Billboard |
Market | Netherlands |
Production Company | WeFilm |
Creative Director | Lukas van de Ven |
Art Director | Ed van Bennekom |
Copywriter | Jasper Diks |
Account Manager | Judith Lavalette |
Account Manager | Nadine Marcar |
Agency Producer | Christ Bloemheuvel |
Director | Roel Welling |
Producer | Bas Welling |
Director of Photography (DOP) | Martijn Cousijn |
Editor | Wouter van Luijn |
Post Production | Baked Beans |
Technique | Bitmove |