PromPerú - "Loreto (English Subtitles)"

Y&R Lima

Y&R Lima Lima, Peru

5798

Brand: PromPerú
Country: Peru

Advertiser: PromPerú

Title	Loreto (English Subtitles)
Agency	Y&R Lima
Campaign	From Loreto for Loreto
Advertiser	PromPerú
Brand	PromPerú
Posted	July 2012
Business Sector	Destinations (Countries & Places)
Tagline	From Loreto for Loreto
Story	Last year the Peru Country Brand sent a delegation of Peruvian celebrities to the town of Peru, Nebraska to read them “their rights as Peruvians”. A big, lively “demo” of Peruvian culture showed the strength of the Peruvian Country Brand as it conquered the heart of the U.S. The campaign won two lions at Cannes 2012. This time, a sequel from Y&R Peru takes advantage of the homonymy between “Loreto, Peru” (the capital of the Peruvan-Amazonian region) and “Loreto, Italy” (an Italian city, diametrically opposite of its Peruvian homonym). A new Peruvian delegation arrives there with the mission to share the wonders of the Amazonian jungle with their counterparts as “they’re from Loreto, but they don’t know what it means”. They will receive an unknown explosion of joy, music, food and tropical mysticism.
Media Type	Web Film
Production	Far Out Films
Production	Eliana Illescas
Production	Javier Sono
Production	Roxana Rivera
Production	Prisma Producciones
Executive Producer	Paola Pastrana
Art Director	Michael Spitzer
Direction	Lorena Salazar
Director	Ricardo Maldonado
Production Company	Cine70
Agency Producer	Malena Mellado
Agency Producer	Patricia de la Cuba
Account Director	Carla Wilson
Copywriter	Flavio Pantigoso
Art Supervisor	Christian Sanchez
Executive Creative Director	Flavio Pantigoso