Title | Samson Delilah: In the center of the conflict Literally! 1 |
Agency | Jung von Matt / Strömmen AB |
Campaign | Samson Delilah: In the center of the conflict - Royal Swedish Opera |
Advertiser | Royal Swedish Opera |
Brand | Royal Swedish Opera |
Date of First Broadcast/Publication | 2008 / 9 |
Business Sector | Culture, Leisure & Sport |
Philosophy | We went to the Gaza strip and sprayed stencils with the Samson & Delilah visual we designed. The photo documentation on this work became the billboard advertising. Inline with the Samson & Delilah story, the advertising was conceptually and literally taken to the center of the conflict. An idea, way beyond advertising, with PR value |
Problem | Create interesting advertising (and politically neutral) for the opera based on the classical biblical story Samson & Delilah. Our version takes place in a modern setting-post war Israel, from 1948 to present day. |
Media Type | Billboard |
Copywriter | Magnus Andersson |
Art Director | Jacob von Corswant |
Account Director | Pernilla Babtist |
Account Manager | Ida Modin |
Advertising Manager | Michael Persson |
Advertising Manager | Louise Stehn |