Magnus Andersson
CEO, Copywriter at Jung von Matt / Strömmen AB
Stockholm, Sweden
TitleSamson Delilah: In the center of the conflict – Literally! 1
Agency
Campaign Samson Delilah: In the center of the conflict - Royal Swedish Opera
Advertiser Royal Swedish Opera
Brand Royal Swedish Opera
Date of First Broadcast/Publication 2008 / 9
Business Sector Culture, Leisure & Sport
Philosophy We went to the Gaza strip and sprayed stencils with the Samson & Delilah visual we designed. The photo documentation on this work became the billboard advertising. Inline with the Samson & Delilah story, the advertising was conceptually and literally taken to the center of the conflict. An idea, way beyond advertising, with PR value
Problem Create interesting advertising (and politically neutral) for the opera based on the classical biblical story Samson & Delilah.

Our version takes place in a modern setting-post war Israel, from 1948 to present day.
Media Type Billboard
Copywriter
Art Director
Account Director
Account Manager
Advertising Manager
Advertising Manager

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