Title | Road |
Title (original language) | Route |
Agency | Les Présidents |
Campaign | Launch of New BMW 7 Series |
Advertiser | BMW |
Brand | BMW |
Posted | December 2002 |
Product | 7 Series Idrive System |
Product (original language) | Séries 7 Idrive Système |
Business Sector | Automotive |
Tagline | New Idrive System. Nothing Will Distract You From The Road Anymore |
Media Type | |
Market | France |
Creative Director | Olivier Altmann |
Copywriter | Eric Hélias |
Art Director | Jorge Carreño |
Photographer | Vincent Dixon |
Art Buyer | Sylvie Etchemaité |