| Title | How Power Gets To You 1 |
| Agency | Arnold |
| Campaign | How Power Gets To You |
| Advertiser | SolarCity |
| Brand | SolarCity |
| Posted | November 2016 |
| Business Sector | Others |
| Story | In “How Power Gets to You,” we reframe the debate between fossil fuels and solar power. Everyone knows fossil fuels are dirty, expensive, and dangerous. But have you ever thought about how power actually gets to you? The fossil fuel process takes millions of years, spans thousands of miles, and results in exorbitant amounts of redundant infrastructure. In contrast, solar power goes from the sun, directly to your house. In these commercials, we shine a light on this difference. And after seeing the facts in painstaking detail, viewers are left with a simple question:Which makes more sense to you? |
| Media Type | Web Film |
| Creative Director | Jim Elliott |
| Creative Director | Sean McBride |
| Copywriter | Pete Valle |
| Art Director | Sam Mullins |
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