| Title | Don't Go Zombie |
| Agency | elvis |
| Campaign | Don't Go Zombie - Virgin Trains |
| Advertiser | Virgin Trains |
| Brand | Virgin Trains |
| Date of First Broadcast/Publication | 2010 / 8 |
| Business Sector | Airlines, Airports, Railways, Bus Lines, Ferries & Cruises |
| Story | Virgin Trains takes action against a nation of mindless zombie drivers with the launch of an innovative Google Street View game. Brave zombie-rescuers will be catapulted onto any UK street, armed with nothing more than a Virgin Trains ticket machine. To prevent them 'going zombie', players can save mindless motorists wandering the streets by issuing them with train tickets. Successfully 'ticketed' targets are humanised, transported onto a Virgin train and rescued from wasted time behind the wheel. Each month, the highest scoring players will enter a draw to win First Class travel with Virgin Trains. If caught, the player's Facebook profile picture will be zombified creating a zombie avatar that's launched into the game. The player then has the option to galvanise support from friends by posting a 'rescue me' message on their wall. And if that wasn't enough frenzied fun, later this summer Sir Richard Branson himself will be appear in the game as a zombie. The public are invited to seek out the Virgin founder and transport him to the safety of a Virgin train using their expertise in targeted ticketing. |
| Media Type | Gaming |
| Market | United Kingdom |
| More Information | www.dontgozombie.com |
| Creative Director | Ben Clapp |
| Copywriter | Daniel Heady |
| Art Director | Clare D'Andrea |
| Interactive Designer | Stuart O'Neil |
| Account Manager | Nathan Gainford |
| Account Manager | Tom Duckham |
| Account Manager | Catherine Willingham |