| Title | Switch |
| Agency | MacLAREN McCANN |
| Campaign | Alan Wake - Xbox |
| Advertiser | Microsoft |
| Brand | Xbox |
| Posted | June 2010 |
| Business Sector | Video Games/Consoles |
| Tagline | Dark is deadly |
| Media Type | |
| Creative Director | Sean Davison |
| Art Director | Arron Isaac |
| Art Director | Ben Playford |
| Copywriter | Natalie Greenspan |
| Copywriter | Bill Schaefer |
| Account Director | Ariel Vinizki |
| Account Supervisor | Marie-Joelle Paquin |
| Photographer | LDS Photographer |
| Illustrator | Jean-Pierre Goulet |
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