Mario Granatur
VP / Creative Director at Conill
El Segundo, United States
TitleProjecting Pollution
Agency
Campaign Projecting Pollution
Advertiser Toyota Motor Corporation
Brand Toyota Motor Sales
Date of First Broadcast/Publication 2012 / 4
Product Prius v
Business Sector Midsize Cars
Story Los Angeles has an estimated 5,490,000 motor vehicles in circulation. This contributes to the city's air pollution. Pollution that is ignored, because it is hard to see even though it's everywhere. Then, how to make people interested in the new Toyota Prius v, which has less smog-forming emissions? 
Media Type Case Study
Chief Creative Officer
Creative Director
Copywriter
Art Director
Director
Director

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