| Title | SWAT |
| Agency | adam&eveDDB |
| Campaign | Some tools aren't a luxury - Financial Times |
| Advertiser | Financial Times |
| Brand | Financial Times |
| Date of First Broadcast/Publication | 2010 / 9 |
| Business Sector | Newspapers, Magazines, Books |
| Tagline | We live in Financial Times |
| Philosophy | The Financial Times has today launched a major corporate campaign entitled 'Essential' with the strapline "Some tools aren’t a luxury." The campaign is aimed at positioning the corporate FT subscription as an essential business tool that companies cannot afford to be without. |
| Problem | To raise awareness of the FT corporate licence as a business asset |
| Media Type | |
| Market | United Kingdom |
| Advertising Manager | Caroline Halliwell |
| Executive Creative Director | Jeremy Craigen |
| Creative Partner | Sam Oliver |
| Creative Partner | Shishir Patel |
| Copywriter | Mike Crowe |
| Art Director | Rob Messeter |
| Business Director | Charlie Elliott |
| Account Manager | Zoe Hinckley |
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