| Title | The Idea |
| Agency | Leo Burnett Chicago |
| Campaign | The Curious Bank |
| Advertiser | Fifth Third Bank |
| Brand | Fifth Third Bank |
| Date of First Broadcast/Publication | 2012 / 4 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Tagline | The curious bank |
| Story | In March, Leo Burnett Chicago launched “The curious bank” campaign for Fifth Third Bank, which introduces the notion that challenging conventional thinking leads to better ideas. The second TV spot in the campaign, entitled "The Idea," began airing on April 9th, and continues to recognize curiosity as the catalyst that breaks through deadlocks and inspires more insightful thinking and more effective solutions - in life, in business, and yes, in banking. |
| Media Type | Television |
| Photography / Illustration | Jakob Ihre |
| Director | Jamie Rafn |
| Production Company | Smuggler |
| Producer | Ray Leakey |
| Executive Producer | David L. Moore |
| Creative Director | Derek Sherman |
| Creative Director | Eric King |
| Executive Creative Director | Jon Wyville |
| Executive Creative Director | Dave Loew |
| Chief Creative Officer | Susan Credle |
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