| Title | It's Gonna Get Dirty 5 |
| Agency | BBR Saatchi & Saatchi |
| Campaign | It's Gonna Get Dirty |
| Advertiser | American Express |
| Brand | Round Tables by American Express |
| Date of First Broadcast/Publication | 2015 / 10 |
| Story | Food chefs are famous for their large and inflated egos. So when it comes to understanding what makes them tick, the rule is simple: big egos don't mix. Put two famous chefs together in one kitchen and things are bound to get dirty! That's the concept for American Express's latest campaign promoting its Roundtable Eventwhich will see Israel's most famous chefs do battle with the world's top culinary visionaries. The way we see it. Food will fly!. |
| Media Type | |
| Planning Information Specialist | Eva Hasson |
| Photography / Illustration | Yoram Aschheim |
| Vice President (VP) | Dorit Gvili |
| VP Strategic Planning | David Kosmin |
| Creative Vice President | Idan Regev |
| Photoshop | Yaniv Shachar |
| Agency Producer | Gali Starkman |
| Copywriter | Ronni Azulay |
| Vice President (VP) | Maya Salomon |
| Account Supervisor | Omer Carmeli |
| Art Director | Aia Bechor |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Traffic | Ronit Doanis |
| Digital Producer | Maya Palmon |
| Editor | Dan Deutsch |
| Copywriter | Gidi Shamir |
| Account Planner | Tami Schlossberg |
| Account Executive | Mor Aharon |
| Food Stylist | Chef Eran Zino |
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