| Title | Backboard |
| Agency | BBDO New York |
| Campaign | The Networkers |
| Advertiser | AT&T Inc. |
| Brand | at&t |
| Posted | July 2014 |
| Tagline | Building you a better Network. |
| Story | Learn about the AT&T Network at: http://soc.att.com/1iAY48A.In Backboard, Frank and Charlie are up in the arena rafters, tweaking the network to ensure it's ready to give fans a great experience during the game. We also learn something new about Charlie's basketball history. |
| Media Type | Cinema |
| Length | |
| Chief Creative Officer | David Lubars |
| Chief Creative Officer | Greg Hahn |
| Creative Director | Erik Fahrenkopf |
| Agency Producer | Angela Narloch |
| Executive Creative Director | Matt MacDonald |
| Director | Randy Krallman |
| Associate Creative Director | Grant Mason |
| Art Director | Grant Mason |
| Associate Creative Director | Iain Nevill |
| Copywriter | Iain Nevill |
| Executive Agency Producer | Julie Collins |
| Creative Director | LP Tremblay |
| Editing Company | Cosmo Street |
| Production Company | Smuggler |
| Special Effects / VFX | MASS MARKET |
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