| Title | Let's make life here sweeter! |
| Agency | BBR Saatchi & Saatchi |
| Campaign | Let's make life here sweeter! |
| Advertiser | Strauss Group Inc. |
| Brand | Elite |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Chocolate |
| Philosophy | That's why, in an effort to spread goodness and celebrate a brand that makes life in Israel that much sweeter, the country's leading chocolate brand - Elite Cow Chocolate - created a video stop-motion campaign starring plasticine figures celebrating Israelis who do good.The figure's faces were inspired by the chocolate bar's unique shape with its larger cube in the middle. |
| Problem | Focusing on the bad news that happens here and at other times showcasing the rude, boisterous and sometimes shameful misbehaviour of Israelis. |
| Media Type | Television |
| Length | |
| Chief Executive Officer (CEO) | Yossi Lubaton |
| Chief Creative Officer | Jonathan Lang |
| Creative Director | Idan Regev |
| Creative Director | Sharon Refael |
| Creative Director | Yaron Perel |
| Copywriter | Eran Spanier |
| Digital Director | Idan Kligerman |
| Digital Director | Maayan Dar |
| Account Supervisor | Lee Bryn |
| Account Supervisor | Daniel Shvartz |
| Account Executive | Naor Azubel |
| Production Manager | Gali Starkman |
| Production Company Producer | Ayelet Rotman |
| Chief Strategy Officer | Shai Nissenboim |
| Strategic Planning Director | Lora Goichman |
| Director of Photography (DOP) | Benny Mali |
| Director of Photography (DOP) | Ofer Ben Yehuda |
| Line Producer | Ran Pasternak |
| Singer | Edan Alterman |
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