FDA - Food and Drug Administration - "The Real Cost/Straw City"

FCB Worldwide

FCB Worldwide New York, United States

12177

Title	The Real Cost/Straw City
Agency	FCB Worldwide
Campaign	Straw City
Advertiser	FDA - Food and Drug Administration
Brand	FDA - Food and Drug Administration
Date of First Broadcast/Publication	2016 / 11
Business Sector	Institutional/Public Interest/Non-Profit Org.
Story	Everyone knows the timeless classic “The Three Little Pigs,” but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest. “Straw City,” the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs.
Media Type	Digital
Length	30 seconds
Account Management	Jeff Tarakajian
Account Management	Suzanne Santiago
Account Director	Dimas Adiwiyoto
Account Supervisor	Mallika Rao
Director of Integrated Production	LeeLee Groome
Producer	Maria Garelli
Producer	Kate Leahy
Executive Creative Director	Gary Resch
Creative Director	Liem Nguyen
Creative Director	Justin Chen
Art Director	James Meiser
Copywriter	Cecile Robertshaw
Production Company	Morton Jankel Zander (MJZ)
Director	Carl Erik Rinsch
Editor	Jamie Foord
Editorial Company	Rock Paper Scissors
Music Company	Groove Guild
Visual Effects Company	Home
Lead Artist	Colin Renshaw
Production Company	Alt.vfx