Roy Cohen
Global Creative Director at McCann Worldgroup, Europe
Hamburg, Germany
TitleStreet Party
Agency
Campaign Street Party
Advertiser Latet
Brand Latet humanitarian aid organization
PostedFebruary 2012
Business Sector Institutional/Public Interest/Non-Profit Org.
Story During the Jewish Holiday of Hanukkah, Latet, a humanitarian aid organization, wanted to create a unique fundraising event.In collaboration with Shaker, an app that turns Facebook into a virtual bar, Latet via Shalmor Avnon Amichay Y&R Interactive , Tel Aviv created a one-of-a-kind fundraising eventâ a street party inside Facebook. Famous celebs, who received special avatars, held live performances inside the virtual street party. In addition, users could chat and take pictures with them.Users that donated by texting received a virtual Latet T-shirt that showed everybody they had donated.The party self-promoted itself and reached 2 million unique users.Most importantly- Latet signed on 129 new volunteers.Shaker is a Facebook application which essentially aims to turn Facebook into a virtual bar via a social game. It has won the Techcrunch disrupt startup contest 2011 
Media Type Case Study
Copywriter
Art Director
Creative Director
Creative Director
Executive Creative Director

People related to this work

Talent you might be interested in

Trending

Create a free Talent profile and become a member of AdForum

Get Started